Are you looking for Unit 3 – Media and Its Impact Notesin PDF and JPG? You are at the right place.

Mass media includes broadcast media, print media, and the Internet. In general, the term refers to products and services that are intended for a large audience. Media is a word that has different meanings in different contexts.
 
For instance, when we talk about the media, it can mean either mass communication channels or news reporting agencies like newspapers, television and radio.
 
In advertisements, on the other hand, media is referred to as a means of promoting something; for example, distributing pamphlets or publishing adverts in magazines.
 
Furthermore, media is not just limited to industrial or commercial purposes. It can also be used by educational institutions or even individuals who want to create their own blogs or websites.
 
 All these are different ways of communicating with common masses and delivering news to them. The term Media comes from the word Medium which means “middle” or “in the middle” because the medium literally lies in between the society and the information.
 
The role of media becomes even more critical when it comes to disseminating information about various social issues, especially related to health.
 
When media communicates messages about health to its audience in an effective manner, it has more chances of influencing people’s perceptions and behaviors.

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Related: 9th Class English Notes (For All Units in One Place)

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